On September 23, Apple will launch its online store in India. Since it began operating in the country, this will be the first time Apple will provide a range of services for the customers.
Apple used to rely on third-party online and offline retailers to sell its products in the country. However, after it will be online, its online store will offer services like AppleCare+ that will extend the warranty on its hardware products by up to 2 years. It will also provide a trade-in program which will offer a discount to customers on exchanging their old iPhones models for the new ones.
Previously these features were not available in India.
“We know our users are relying on technology to stay connected, engage in learning, and tap into their creativity, and by bringing the Store online to India, we are offering our customers the very best of Apple at this important time,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People, in a statement.
Apple mentions in its website that it also plans to provide financing options to Indian customers. Moreover, students will receive an additional discount on products and their accessories.
About 99 per-cent of India’s market has Android smartphones and with the introduction of Apple’s online store in India, there would be something new.
In July, Foxconn began assembling the iPhone 11 in India and this was the first time when Foxconn locally assembled an iPhone model in the country.
Assembling handsets in India enables smartphone vendors — including Apple — to avoid roughly 20% import duty that the Indian government levies on imported electronics products. Lowering the cost of its products is crucial for Apple in India, which already sells several of its services including Apple Music and TV+ at record-low price in the country, reported TechCrunch.