FB: Jio Deal To Drive Small Businesses To WhatsApp

FB: Jio Deal To Drive Small Businesses To WhatsApp

CEO of Facebook, Mark Zuckerberg said that the partnership of FB with Jio platforms will bring millions of small businesses in India via WhatsApp. Jio platforms are controlled by Mikesh Ambani. 

“A big part of the partnership that we have with Jio will be to wire up and get thousands of small businesses across India on-boarded onto WhatsApp, to do commerce there,” Zuckerberg told analysts on the company’s June quarter earnings call on Friday morning.

FB is the largest social media network and his head said that he is excited about the opportunity. He added that his company is also planning to expand itself to other markets as soon as the platform is successful in India. 

“Once we prove that out with Jio in India, we’re planning on expanding it to more folds in India and to other countries as well,” Zuckerberg said.

These remarks of Zuckerberg came after the announcement by Ambani that JioMart and WhatsApp will be working closely in India. 

Earlier this year, a WhatsApp based service for JioMart was started by the Reliance Jio. This service allowed users to place orders on the platform via WhatsApp.

Earlier this month the messaging platform announced that it had 15 million users on WhatsApp Business in India, the chat platform’s business-facing part. 

Further, many of these businesses are small. WhatsApp is also near to shut down WhatsApp Pay. WhatsApp Pay is the WhatsApp’s UPI-based payments service. It allowed users to offer a more holistic buying experience for customers.

Earlier, Reliance Industries Limited grabbed its deal after Google announced the investment in Jio Platforms. Google announced the investment of Rs. 33,737 crore in Jio platforms for a 7.7 per-cent stake. With the market capitalization of over USD 150 billion, RIL became the first Indian company to have such market capitalization. RIL already grabbed investments from big giants such as Facebook, Qualcomm, Intel, KKR, TPG, Abu Dhabi Investments Authority and others.


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