Today, Flipkart announced the launch of its service ‘Flipkart Quick.’ This service promises to deliver products from local Flipkart hubs in just 90 minutes. Flipkart is one of the giant e-commerce business.
The hyperlocal delivery model of the Flipkart will allow consumers to but from a handpicked assortment of 2,000 products. These products are from categories that are groceries, meat and dairy products, electronics, mobile, and home accessories, and stationery items in the first phase. Flipkart made use of its technology and supply chain infrastructure.
Consumers as per their own convenience can choose to order in the next ninety minutes. They also can book their products in a 2-hour slot. Customers can place orders any time of the day, and get their orders delivered between 6 am to midnight. Consumers will, however, have to pay a minimum delivery fee of ₹29.
Flipkart Quick will debut in Bengaluru in select locations, including Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram and Indiranagar. In the next few months, the service will be expanded to other cities.
“With Flipkart Quick – our Hyperlocal capability, we have the potential to bring together the whole network of neighbourhood Kirana stores onto our platform with just a click,” Sandeep Karwa, Vice-President, Flipkart, said om a statement.
He further said that hyperlocal capabilities are a great model for India as households are already used to their neighbourhood Kirana stores. “In fact, Indian families are so comfortable with what we call the ‘hyperlocal context’, that there is a tendency to develop deep, familial ties with vendors, shopkeepers and service providers – now with the convenience of e-commerce,” he said.
The service, Flipkart Quick will follow a longitude and latitude method to narrow the location to be more accurate that will also result in sharper delivery time.
Moving away from the traditional model of using a pin-code system to identify the delivery location, which can span across a larger area, Flipkart Quick will use innovative and advanced technology for location mapping.