On Thursday, The Hindustan Unilever’s Indian unit announced that they will drop the “fair” from “fair & lovely” products, reported The Hindu. They have been criticised of using “fair” word, which promotes negative conventions against dark skin people.
This move came after the Black Lives Matter started in the wake of George Floyd’s death. After the death of the black man with the hands of a white policeman, cosmetics companies were backlashed on social media.
“We are making our skincare portfolio more inclusive … a more diverse portrayal of beauty,” Hindustan Unilever Chairman Sanjiv Mehta said in a statement. The company also sells the popular Dove and Knorr range of products.
As reported by the media, sources informed the possibility of happening such changes.
In South Asia, skin lightening products have a huge market as they are obsessed with fairer skin tones. However, constant questions were raised regarding this notion.
“We recognise that the use of the words fair, white and light suggest a singular ideal of beauty that we don’t think is right, and we want to address this,” Sunny Jain, Unilever’s president of its beauty and personal care division, said in a separate statement.
The market in South Asia is dominated by Unilever’s ‘Fair & Lovely’ brand. L’Oréal and Procter & Gamble also sell fair skin products.
The ‘Fair & Lovely’ brand name change is subject to regulatory approvals, Hindustan Unilever said. However, the company has not yet announced the new brand name.
As per the media reports, sources within L’Oréal in India informed that the company also had discussions in the wake of the backlash.
“Words such as skin brightening, whitening, lightening could soon become a thing of the past on all labels and product sales pitches,” the source said, reported media.
However, L’Oréal India refused to make any comment An email to L’Oréal in France did not elicit an immediate response, The Hindu further reported.
Johnson & Johnson said this month that it would stop selling skin-whitening creams.