Due to the Nation-wide lockdown, Indians have passed to social media for their time pass. In the very first week of Nation-wide lockdown, Indians started spending more than 4 hours every day on various social media platforms. Now there is a huge 87 percent increase from a week before Nation-wide lockdown.
As per the data received by various agencies, before the Nation-wide lockdown, India used to use social media on average 150 minutes per day. However, in the first week of Nation-wide lockdown, the figures of Indians using social media jumped to an average of 280 minutes per day. The survey conducted by the external agency shows that 75 percent of people all over India started spending more time on Facebook, Twitter, and Whatsapp as compared to the other social media platforms week before.
In social media platforms, people were mostly exhausting their internet pack for news and connecting with their friends and relatives as COVID-19 grappled the whole country.
The streaming platform has also seen a rise in viewership, besides, television and internet browsing according to the survey conducted by the external agencies. Internet browsing saw a 72% spike during the first week of nation-wide lockdown.
The prime time for streaming platforms began at 7 pm in the first-week of nation-wide lockdown says the survey conducted by the Hammerkopf Consumer Survey. 76% of people said in the survey that they watch TV in the morning between 8 am and 9 am. The Hammerkopf Consumer Survey was conducted across 1,300 people, in various cities including Mumbai, Bengaluru, New Delhi, and Chennai.
India-based messaging platform Hike has alleged a 33% increase in daily time spent leading to users spending an average of over 44 minutes a day on the app on an average.
The messaging platform Hike also noted a spike in user interaction with its AI chatbot Natasha.